How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that’s what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don’t go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today’s customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you’re not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

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Top 5 Things to Appear for when You Choose an HVAC Contractor

Is your HVAC system ten years old or more? That means you may be looking at replacing it in the next number of years. On the other hand,if your HVAC system is newer,you want to ensure that it keeps running right by scheduling at least annual maintenance. In any case,sooner or later you will need to hire an HVAC consultant. Here are five areas to consider during your search.

1. Licensing and Experience

Your HVAC system is probably one of the most expensive equipment in your home,and you want assurance that whoever works on it has appropriate training.

for instance Ohio requires proper licensing for contractors in the HVAC industry; to obtain a license,a contractor must have five years of experience in the field prior to the date the application for the license is filed. In addition to the Ohio license,a company should be able to hold a minimal level of bonding and insurance. Insurance is to protect homeowners in case of injury or accidental damage.

You should also ask about a prospective contractor’s experience. While longevity alone won’t guarantee that a contractor will do a good job,stability in the business indicates a contractor is doing something right. What’s more,you can ask about the certifications the contractors and technicians have: certification through such organizations as North American Technician Excellence (NATE) helps to guarantee a technician’s education and experience are up to date.

Technician training may encompass many facets of the industry,but among one of the most important are the handling of refrigerant and air balancing. Are the company’s technicians certified to handle refrigerant? Under Section 608 of the Clean Air Act,individuals not properly certified should not be handling refrigerant. This is of particular importance as the switch from Freon (R-22 refrigerant) to R-410A progresses. Today’s technicians should also be trained to test and balance installations for maximum efficiency and comfort; the National Comfort Institute’s certification in air balancing provides a standard for training that the homeowner should be aware of.

Further,ask if the contractor carries top brands,and about technicians’ training with these brands: each system/manufacturer is unique,and a quality consultant will ensure that technicians have had the right training to optimize installations.

2. Home Evaluation

If you’re looking to have a system installed,potential HVAC contractors should offer a thorough home evaluation to determine the best heating and cooling solution. Factors to be taken into consideration are square footage of the home,R-value of insulation,the number of windows there are and which way they face. Contractors should inspect the duct system for leaks,loose segments and insulation. The Sizing of a new system should not be done based on square footage alone,but rather on calculations determined by data fed into industry software called Manuals J (for cooling and heating loads),S (to determine size of equipment) and D (for ductwork).

Once you have an evaluation,the prospective contractor should give you a written,itemized estimate so you can compare costs,warranties and energy efficiency among the proposals. Do not go by affordable price alone. In our climate,for example,a better quality,more efficient furnace may offset a bigger price tag by utilizing less fuel gradually.

3. References and Referrals

Ask for references and referrals and call them up. Ask if jobs were completed on time and within the budget. Ask if the company performed clean installations and respected the homeowner’s property. Did the company test the system after it was installed to ensure maximum efficiency? Run potential contractors past the BBB to see what kind of complaints are registered. You can also browse the web to check complaints or ratings,but keep in mind that many online reviews are fake. Glowing reviews without details and bitter diatribes without specifics are suspect.

When you’re seeking referrals,ask your friends,neighbors or co-workers. Ask local trade organizations for names of their members in your area,or consult online services such as Angie’s List or the Cooling Contractors of America.

A good HVAC consultant will also show pride in his or her company: trucks should be in good repair and the company name emblazoned on vehicles.

4. Rebates and Special Deals

An HVAC system is a major expense,so look around for rebates on energy-efficient equipment,or ask your dealer about specials. Ohio utility companies offer some rebates for installing efficient equipment.

5. Efficiency

Efficiency is necessary. When shopping for an upgrade,you want one of the most efficient equipment you can afford. Ask the contractor about Energy Star-rated models. Energy Star is the government’s program for rigorously testing HVAC equipment for efficiency.

Marketing Efforts That Help You Get More Leads

With the global situation,people are using digital platforms for their everyday needs – buying necessities,communicating with others,and even keeping themselves entertained with places on lockdown. This means one thing: businesses like yours need to reinforce your marketing efforts to attract more customers.

Because as customers are online,so are your competitors. Without a solid marketing strategy,how do you expect to get those leads and convert them?

Here are effective marketing efforts as experts in lead generation in Hong Kong advise:

1. Update Your Website

If your website contains outdated information,you’re not delivering the promise your customers expect when they visit. It’s one of the reasons customers leave and look for other businesses that can provide what they’re looking for. This is why you need to update your website regularly. If you have promos or new content,be sure your landing pages reflect them.

2. Use Remarketing Banners

Sometimes,visitors don’t sign up or purchase anything the first time they land on a website. That’s why an effective marketing strategy for lead generation is through remarketing. These banners appear on other websites that customers visit after looking at your site. The idea here is you remain in front of customers until they’re ready to convert.

3. Nurture with Email Marketing

Whoever said email marketing isn’t effective probably hasn’t been doing it right. Email marketing remains an effective way of reaching out to customers. Now that customers have more time to read their emails and are not distracted with other things,creating targeted emails that deliver value can help you stay on top of mind of your customers.

With these marketing efforts,you can start driving more leads and generate more revenue even at this time of physical distancing. Plan your lead generation around these initiatives and take your business to greater heights.

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Mistakes in Online Marketing That Hurt Small Businesses

Online businesses need to constantly reassess their digital marketing strategies to keep up with the times and make sure their brands remain relevant and up-to-date. It’s common for many marketers to make fundamental errors in their strategies without the constant check on whether they’re on the right track. So,here’s a list of some of the most common online marketing mistakes that even big business owners often commit:

Sending unwanted marketing emails

Some people use their email inboxes to store important messages,news,and letters. So,including people in your email subscription who did not sign for it will only reflect badly on your brand. Unknown senders will only be viewed as a spam or fraud even if they’re actually from legitimate businesses,especially since many of these unwanted emails contain viruses and repetitive ads.

Not knowing your business’ target audience

This is one of the most common and costly mistake marketers make. Along with the right local SEO training,there’s a ton of free analytics you can use no matter what social media platforms your brand chooses. So,you have enough sources to find out who and where your target market is and what exactly they’re looking for in terms of products and services. You can gauge how successful your marketing strategies are depending on how you’re able to engage with your audience through the content you produce.

Not assessing your data properly

All marketing data available to you should serve as your guide to see whether your approaches are actually working,so never ignore them. It can be overwhelming at first,so it’s important to check thoroughly which ones are relevant to your industry. Develop all your marketing strategies based on what the statistics are telling you. There’s no point in trying to adopt a strategy that has been proven to not produce any results at all.

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Nurturing Leads Despite Corona Uncertainty

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

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3 Reminders in Using Content Marketing to Generate Leads

Every company knows content marketing is important in generating leads. Your chances of ranking in the SERPs improve when you offer content that is helpful,informative,and authoritative. That said,it’s not enough that your content is long and winding. Here are some reminders in using content marketing:

Write for Users

It’s easy to just think the content you produce should be SEO-friendly,but with the latest improvements in Google’s search algorithm,much emphasis is on the intent of the query. This means that your ranking may be affected if your content is generic and robotic. Rather than focus on getting to the number one spot,work on giving valuable information,which will get you there faster.

Be Solution-Oriented

Customers want to get some value out of your content. If they have a problem,they want that solved instead of you just pushing your product onto them. Part of your lead generation strategy in HK is to identify where in the sales funnel your customer is,and help them along. To do this,offer information with a clear solution presented,and add a call to action to guide the customer to act. Provide links to other resources if they are not ready to buy,rather than switching to hard-selling.

Give Users a Clear Direction

As mentioned,not everyone who views your content is ready to buy. Those with a more generic query may be looking for information first,and you can retarget them later on. For now,your content goal is to be a person of authority,and hopefully have them visit multiple resource pages from your site. A well-structured website should help with this,particularly if you group internal pages strategically. For those who are ready to buy and use long-tail keywords,on the other hand,suggest your products as solutions that fit their query the most. If you can address their pain point,they will be ready to buy.

When it comes to content marketing and lead generation,always think of the sales funnel. Know where your customer is in the process so you can ease them along.

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